ShowLTU CoAD

ShowLTU COAD is a student-led design showcase that celebrates the talent, discipline, and innovation of the College of Architecture and Design at Lawrence Technological University. Now in its third year, the brand was built to reflect the competitive spirit of studio culture and the dynamic collision of generations—where past, present, and future meet.

The design language embraces refined minimalism, bold typography, and structured layouts inspired by studio pin-ups, architecture diagrams, and the grit of late nights in the design lab. From identity to collateral, the system is rooted in clarity and confidence, paying homage to LTU’s legacy while championing the emerging voices shaping the next chapter of design.

Completed in fall 2024